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Article Introduction In a rapidly evolving business landscape, the utilization of digital marketing strategies has become paramount for companies seeking to thrive and expand. Gone are the days when traditional marketing alone could secure a company's success; today, a robust online presence is essential for staying competitive. Cost-Effectiveness Digital marketing offers a cost-effective alternative to traditional methods. Comparing the expenses of running an online campaign to a traditional advertising approach reveals a significant cost reduction. Companies can maximize their Return on Investment (ROI) by allocating resources more efficiently in the digital realm. Global Reach Breaking geographical barriers is a key advantage of digital marketing. With a well-crafted online strategy, businesses can reach a global audience, expanding their market presence beyond local confines. Targeted Advertising One of the strengths of digital marketing lies in its ability to tailor campaign...
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